In this era of information technology, the way of wine fragrance is not afraid of deep alleys may be out of date. Operators want to make their brands bigger and stronger, and it is not enough to rely solely on high-quality products. The ultimate goal of the manufacturer is to promote the brand and make money. In order to obtain sufficient benefits and achieve a certain purpose, The operator found that the role of packaging was no longer simply to package and transport goods. Packaging can bring benefits to consumers and also bring profits to operators. As a result, they began to focus on product packaging, starting with packaging, attracting consumers, and promoting the brand.
Good-looking is not the only criterion for packaging
When most companies face product packaging design, they don’t know what they want. The packaging is to be good-looking, but it is not possible to simply unfold the packaging design around the good-looking. The market is full of incomprehensible products. Packaging is the first place for the external display of the brand image. If the core of the brand cannot be accurately expressed, then even if the packaging is beautiful, it will not help the brand in any way. Packaging is not a work of art for consumers and businesses. The primary role of packaging is to help companies and consumers create consumption motivation, so that consumers want to buy desire and psychology.
Now, many companies on the market simply categorize the judgment criteria of packaging design as good-looking or not. They simply believe that good-looking packaging design can more easily attract and impress consumers, which in turn can promote consumer consumption. We cannot deny the role of beautiful packaging. In fact, good-looking packaging is indeed more attractive to consumers than ordinary packaging.
But the main purpose of packaging is to solve the company’s sales problems. While the packaging is good-looking, it should also take into account the role of publicity and expression. There is no shortage of packaging designs that take the above two into account. Only by linking packaging with enterprises and products can consumers truly impress consumers and increase consumption.
Packaging and brand owners
Firstly, for brand owners, packaging design is the first specific thing that a brand can directly contact consumers. Packaging design is a process of combining brand logos, related text information, graphics, colors and other elements based on a certain purpose. In this process, packaging design work is based on the core of the brand and the characteristics of the product as an important reference basis. Good packaging design can form a brand’s unique image and leave a deep impression on consumers, and realize the transmission of information between consumers and the brand under the effect of visual senses.
Secondly, packaging is also a channel to reflect product quality. Before starting a packaging design work, participants will conduct in-depth research and inspections on products and companies. Brand is the concentration of corporate culture, and product is a kind of derivative of brand. If you want a brand to survive and develop for a long time, you need to show the essence behind them. In this way, packaging has become a way to promote companies and brands. In today’s market environment, the vast majority of brand owners and enterprises are aware of the important role of product packaging design in maintaining brand image. There are more and more consumers who regard the external packaging of products as the brand and corporate image, so many companies are becoming more and more concerned about packaging.
Packaging and marketing
If a product wants to stand out among many similar products, companies have to consider the important factor of packaging design. The role of packaging is to give life to the product, allowing the product to speak for itself on the silent shelf. Only in this way can the promotion and marketing of the brand be promoted.
Packaging design is an important sales channel for companies and brands. Seeking the psychological needs of consumers is an important aspect that designers need to consider in the process of packaging design, and the packaging design needs to conform to the public’s aesthetics. Consumers’ pursuit and yearning for beautiful things will help consumers choose products with good-looking packaging. Products with no bright spots on the packaging will be easier to hide in the market. Such packaging will naturally not highlight the brand value and will lose the attention of consumers.
In addition to the protective function and effect of product packaging, with the help of color, text, graphics and other elements on the packaging, it will leave consumers with a deep impression and beautiful feeling, help consumers understand the product, and win consumers’ love and favor. In today’s mature consumer system, the products purchased by consumers include intangible corporate culture in addition to the product itself. Only by clarifying the relationship between packaging and brand, attaching importance to packaging, and establishing the connection between packaging and brand, can one’s own brand not be eliminated in the fierce social competition.