Packaging for the Jewelry Industry

  •  2021-08-16
  •  98 Views

Jewelry packaging and jewelry design are becoming more and more sophisticated in terms of the selection of materials and the development of styles.

Today’s consumers are more and more interested in personalization, which makes them look forward to the products they buy. The packaging of jewelry is different from ordinary packaging. Most consumers will store jewelry packaging for a long time. For consumers, this is not only packaging, but also a good container for storing jewelry.

The packaging of jewelry can well become the added value of jewelry, and can also provide a good first impression to the consumer. The packaging design of jewelry is also part of the product attributes. It can even be said that a quality packaging can be a plus for jewelry.

jewelry

Material

There are many types of jewelry packaging styles.

A part of the jewelry packaging box will use a paper box to act as the packaging for placement. The main material of this type of packaging is paper, but it does not affect the hardness of the box. The low cost and light weight of this type of box makes it ideal for jewelers who sell online.

The design sense of the wooden jewelry box will be stronger and is a choice of high-quality packaging.

The wooden shell of the wooden jewelry box is usually polished. This gives the packaging an appearance that is flat and smooth. Wooden jewelry boxes are a one of the most excellent choice for the premium packaging market and can give the user a premium feel.

Jewelry boxes made of artificial leather are a classic and enduring style of gift boxes.  It has always been a best seller in the sales of gift boxes.

The artificial leather material jewelry box combines high quality and very high class shell, and is also very competitive in terms of price, thus becoming the first choice of packaging for many high-end jewelry brands such as pendants, rings and earrings.

Artificial leather jewelry boxes and wooden packaging boxes generally have a soft protective base placed in the box. This not only increases the aesthetic appeal, but also protects the jewelry inside the device. Generally speaking, there will be some cuts on the protective base, which can be used to fix the jewelry inside the device.

jewellery box
Jewelry box

Style

The jewelry industry has been developing for more than a century, and some people’s demand for jewelry has long since shifted from a single wear to a collection. Although the development of the jewelry industry is getting better and better, but on the contrary, jewelry packaging design is not much development. Whether it is a high-end jewelry brand or low-end jewelry brand, they choose a similar jewelry packaging design. The simple and single jewelry packaging shell is basically not innovative. Although each brand will have a difference in materials when choosing a packaging box, the experience is the same for consumers.

In order to make your jewelry brand more competitive. Some jewelry brands are beginning to be more concerned about the design of jewelry packaging. Attempt to attract and grab the attention of consumers through distinctive jewelry packaging.

In addition to the traditional square and rectangular shapes of common packaging boxes, manufacturers will also incorporate more new elements into the jewelry packaging. Nowadays, jewelry packaging has a variety of shapes and colors.

Some niche jewelry brands have begun to try to combine the design of jewelry packaging boxes with daily life, and some design series of different styles have also appeared one after another: pumpkin carriage series, palace bubble series, bouquet series, etc.

In order to maintain the characteristics of their own brands, some well-known jewelry brands will still use simple packaging box designs, but will choose colors that can represent their brand image to match.

necklace
necklace

Publicity

A high-quality, distinctive jewelry packaging can also play a role in improving brand awareness for jewelry brands. Jewelers and jewelry designers can also reflect some of their own visions through the packaging. The development of the jewelry industry has led to a boom in the jewelry packaging industry.

The distinctive packaging allows consumers to think of the jeweler behind the packaging box as soon as they see the packaging. This is also one of the main reasons why some well-known jewelry brands do not change their packaging styles all the year round. However, the packaging boxes of these brands are not completely featureless, they will have a unique brand color. After years of use, that color has also become one of their brand’s representative business cards, such as the orange and blue that are familiar to some well-known brands. Of course, this is also one of their important channels for brand promotion.

With the upgrading of consumption, consumers are paying more and more attention to the material and design of jewelry packaging, and the packaging design of jewelry is also developing in a variety of directions.